Michelle Cuña - Digital Marketing

Michelle

Work Portfolio

Cuña

your Digital Marketing Scientist with a passion for pushing brands toward success through data-driven decisions.

2024

about Me

Her journey began with an eagerness for new knowledge, leading her to expand her skill set and become vital to every project she was part of. With years of experience optimizing digital platforms and crafting compelling content strategies. Michelle's expertise spans across all aspects of the digital landscape, from

Michelle Cuña

Brand Marketing
Creative Content
Social Media Marketing
Performance Marketing
CRM & Marketing Technology

Priding herself on her ability to continuously develop her skills and contribute to the growth of the brands she handles. Michelle's approach combines adaptability with a strong foundation in digital marketing principles, ensuring innovative solutions that deliver tangible results for her clients.

Skills Michelle

can offer

Digital Marketing Strategy

Learn about your target and current audience. Understand what they want, expect, and need in terms of content, products, services, and support.
Build trust, loyalty, and drive sales to your business through an improved Content Marketing Strategy
Create campaigns to increase engagement and community across distributing brands
Implement clear social media and communication strategies.
Monitor and analyze social media performance.

Performance Marketing Analysis

Integrate Google Analytics to track website traffic, user behavior, and conversions from social media platforms.
Utilize Meta Pixel data to understand user interactions with content and improve targeting for ads.
Utilize Meta Business Suite tools for content planning, audience targeting, and performance analysis.
Configure ManyChat for automated messaging and chatbot interactions on Facebook Messenger.
Create chatbot sequences to engage users, answer FAQs, and qualify leads.
Integrate ManyChat with other tools for seamless data collection and lead nurturing.

Paid Media Advertising

Day-to-day management of paid social advertising campaigns across Facebook, Instagram, TikTok etc.
Plan and execute advertising, promotions, and online event strategies.
Lead digital marketing for the company website.

Certificates

Michelle Cuña

Achievement

Certified Digital Marketing Specialist and Analytics by Google
In the process of getting Marketing Science certification from Meta
Helped the brand achieve a 9.7M audience reach
Helped brand reach 333.2K organic post engagement increasing it to 3,158%
Verify accounts and gain blue ribbon

Skills and abilities

Digital Marketing Tools

Multimedia design

Adobe Lightroom

Canva

Final Cut Pro

CRM and Project Management Tools

Basecamp

GoHigh

Level

ManyChat

Productivity tools

Data Visualization Tools

Canva

Microsoft PowerPoint

Microsoft Power BI

Microsoft Excel

MArketing

Bringing Data Science to

Data Handling Tools

Jupyter Notebook

Python

SQL Server Management Studio 19

Microsoft Excel

Michelle Cuña

Work background

Michelle Cuña

The one who strives to become vital to every project she is part of, Michelle Cuña, thanks to her hunger for career growth and her love for every brand she handles. She is extremely motivated to constantly develop her skills to grow professionally and practice them in real life to improve her strategies. She prides herself on any career growth she has earned as well as the development she has contributed to companies she has been part of.

E-Commerce Customer Base

Shopee customer analysis Project

The project focuses on enhancing customer experience and increasing revenue. Through a subset of data, including orders, customer demographics, and product details, a Power BI dashboard was developed to visualize sales performance across product categories per customer segment.

Providing actionable insights into customer purchasing behavior, enabling stakeholders to identify trends and optimize marketing strategies. By leveraging key metrics such as quantity sold and revenue generated, the project aims to support Shopee in building a loyal customer base and driving revenue growth.

Michelle Cuña

Singapore Real Estate

lease price per area - Project

Microsoft Power BI Dashboard

Microsoft Powerpoint Presentation

Michelle Cuña

Within the REAL ESTATE sector, precise PROPERTY VALUATION is pivotal for informed decision-making in transactions. Property stakeholders, including owners, investors, and industry experts, depend on dependable valuation estimates to ascertain FAIR MARKET VALUES, facilitate negotiations, and EVALUATE potential INVESTMENT avenues.

Heart Disease Data Model

Predictive Model project

Microsoft Powerpoint Presentation

Python Visuals

Michelle Cuña

in response to the global urgency for early detection of heart disease, I developed a predictive machine-learning model using Python. The model analyzes key factors such as age, gender, cholesterol levels, and blood pressure to predict the likelihood of heart disease occurrence. Leveraging advanced algorithms and Python libraries, the model offers accurate predictions, aiding healthcare professionals in implementing preventive measures and personalized treatments.

Credit Worthiness (Loan Approval)

Predictive Model project

Microsoft Powerpoint Presentation

Michelle Cuña

In the realm of finance, lenders must evaluate the creditworthiness of potential borrowers before extending loans or credit. Recognizing individuals at risk of default, those more likely to struggle with repayment is vital for minimizing financial setbacks and ensuring a robust lending portfolio This initiative aims to construct a predictive model capable of effectively categorizing borrowers as either defaulters or non-defaulters, leveraging an array of financial and demographic indicators.

Work experience

The Smile Bar

Philippines

Is a cosmetic teeth whitening salon that offers 2-9 shades whiter in just 20minutes

www.the-smile-bar.ph

Branding Case Studies

Michelle Cuña

@thesmilebarph

Helped increase engagement rate to improve brand awareness
maintained a 99% response rate
Turned over 80% of inquiries into sales
Improved brand awareness by Collaborating with various beauty and lifestyle influencers.
Content curation
Pioneered their social media accounts. Created the official Facebook page, Instagram and backed-up as front end on the webpage.
Generated sales, marketing, and inventory reports for daily to annual store sales, customer analysis, and marketing strategy optimization.
Collaborated with management, marketing executives, CEO, and COO on strategy and equipment issue resolution.
Provided technical support via live chat for website inquiries and managed front-end admin for Woocommerce (WordPress), including appointment booking.

Work experience

Some of beauty influencers we worked with

Michelle Cuña

Work Portfolio | 2024

Work experience

Some photos taken for content

Michelle Cuña

Work Portfolio | 2024

Work experience

Branding Case Studies

Twentyfour Bakeshop

FreshLY baked cookies daily

twentyfourbakeshop.com

Michelle Cuña

@twentyfourbakeshop

Contributed to establishing a competitive social media presence for the brand by effectively managing daily inquiries, resulting in a remarkable 96% conversion rate.
Achieved 796% increased engagement
Maintained a 97% response rate
Turned over 90% of inquiries into sales
Improved brand awareness by Collaborating with various beauty and lifestyle influencers.
Engaged with various Facebook groups for campaign promotions and brand awareness
Proficient in E-commerce Sales Management, adept at creating and providing comprehensive sales reports and dashboards using Google Sheets. Proficient in advanced Excel formulas for data analysis.

Work experience

Engaging IG Stories

Michelle Cuña

Work Portfolio | 2024

Work experience

Branding Case Studies

Digital Marketing Specialist

Helped achieve a strong social media presence by designing and implementing social media strategy to align with business goals, current benchmark trends, and audience preferences.
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
Producing content calendars, and content strategies for social media accounts.
Responsible for implementing, troubleshooting, and optimizing Paid Advertising campaigns.
Helped create marketing materials such as Magazines, Catalogues, Brochures, and promotional videos and photos for NGK Spark Plugs' online and offline campaigns.
Attending activation, tradeshows, etc. for content materials and data gathering.
Sustain current dashboards and proactively seek innovative methods to condense and visualize data in order to reveal fresh insights.

Michelle Cuña

NGK Spark Plugs Philippines Inc.

Manufacturer's First Choice

Work Portfolio | 2024

Social Media Optimization

Manage & maintain social media presence by optimizing 7 digital platforms (Facebook, Instagram, YouTube, TikTok, and Webpage)
Spearheaded strategic content creation for various social platforms (Facebook, Instagram, YouTube, TikTok, and Webpage).
Work hand-in-hand with the Graphic Artist for content production to implement clear social media and communication strategies.
Basic Video editing
Product Photography
Monitor and analyze social media performance.
Over 177% increase in follower count
Meta advertising (Formerly known as Facebook Ads)
Maintained a 100% response rate
Create campaigns to increase engagement and community across brands.
Set up analytic tools for data gathering to produce effective marketing strategies.
retargeting audience inlined with the target audience
Coordinate with influencers for marketing campaigns.

Michelle Cuña

Some photos taken for content

Work Portfolio | 2024

Graphic Designs

Michelle Cuña

vs. previous year

Digital Marketing Performance during my tenure in Niterra Philippines

Setting up Chatbot via ManyChat

Michelle Cuña

Implement an automated chatbot using Manychat, seamlessly integrating it with Meta and Google platforms. The primary objective is to collect audience details for retargeting strategies while ensuring a consistent response rate. This involves configuring the chatbot to engage with users, collect relevant data, and maintain an efficient communication flow across platforms. By leveraging Manychat's capabilities and integrating with Meta and Google, the task aims to optimize audience engagement and facilitate effective retargeting efforts.

Michelle Cuña

Technical Support - Social Media & Website

Michelle Cuña

Website Analytics

Google Analytics 4 (GA4)

Google Tag Manager

Establish Google Tag Manager to efficiently manage tracking tags on a website, while also integrating Google Search Console for comprehensive website performance monitoring. This entails configuring tag containers, implementing tags, triggers, and variables for precise data collection. Additionally, integrating Google Search Console provides valuable insights into website visibility and search performance. By combining these tools, the task aims to streamline website management, enhance data accuracy, and optimize online visibility for improved digital marketing outcomes

Michelle Cuña

Work Portfolio | 2024

Meta Pixel

Pixel Tags on Website

Michelle Cuña

Deploy Meta Pixel on the website to enable precise tracking and monitoring of user interactions and conversions. This involves installing the Meta Pixel code snippet across website pages to collect valuable data for advertising and analytics purposes. Additionally, implement monitoring mechanisms to ensure the Pixel is functioning correctly and capturing relevant data accurately. By setting up Meta Pixel and establishing robust monitoring protocols, the task aims to optimize advertising campaigns, improve audience targeting, and enhance overall website performance.

Work Portfolio | 2024

Work experience

Results

With a minimum product value of ₱100, we just needed to sell at least 400pieces to break-even for ROI

Michelle Cuña

₱0.016/Reach

₱0.009/Impression

Brand message was effectively disseminated to a wide audience

Running A/B Testing

Work Portfolio | 2024

Work experience

Keep it green!

Michelle Cuña

Results

Michelle Cuña

Work Portfolio | 2024

Trade Show Exhibits

In charge of Name Change Launching during Inside Racing Bike Festival 2023.
Marketing event lead for NGK Spark plugs and mitsuboshi automatic scooter belt’s participation in Inside racing bike festival 2024.
Provide support to the team in all Trade Show and Market Visitation Events.
Manage event details, liaise with suppliers and venues, and prepare contracts and invoices.
Gather market and customer information for reports.
Plan and execute all advertising, promotions, and digital marketing campaigns during online and offline events.
Prepare marketing communication materials.

TikTok and Reels

Work experience

Michelle Cuña

Work Portfolio | 2024

Brand Activations

helped Manage a network of retail and wholesale stations across the Philippines in correlation to handling automated chatbot’s database.
helped Lead strategic marketing initiatives, brand activations, network expansion, market research, and retailer development programs in National capital region, ormoc, tacbloban, cagayan de oro, ilo-ilo, general santos city, tagum city, and Davao city.
Gather market and customer information for reports.
Plan and execute all advertising, promotions, and digital marketing campaigns during online and offline events.
Prepare marketing communication materials.

Work experience

Some of Motovloggers I worked with

Michelle Cuña

Work Portfolio | 2024

Jeong Media

marketing agency that helps brands communicate with ideal customers.

Work experience

Michelle Cuña

Call Me Dancer

Handled one of their premium clients

Branding Case Studies

Content Creation & Digital Strategist

@callmedancermovie

Data gathering for data driven strategies.
Hashtag research
Producing strategic content calendar for compelling social media
Social Media Management
Organic engagement
Basic video editing
Content and graphics curation
Over 2,586% increased in account engagement for non-followers (ORGANIC) on the first 2 weeks.
Over 753% increased in account reach for non-followers (ORGANIC) on the first 2 weeks.